Register your business details in Yelp.Doing this will not only help search results, but also ensure you appear in Google Maps, which leads me to Yelp. Register your business details in Google Places, go to the site (/places), and begin by clicking on ‘Get started now’.To get yourself appearing can be helped with a few simple steps: You have probably noticed that Google Search results includes business names and addresses, particularly when you add a location in the search panel – for example ‘Financial Planner Sydney’. List your business in Google Places and Yelp So make sure that you have a good level of relevant content on your pages, and that this content includes the terms that your desired audience will type into the Google Search panel.ģ. Google figured this out, and reengineered search results so that the focus was more about real content rather than layers of useless information behind the curtains.
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This is content that you don’t see on a page, but sits in the code behind it. In the past, web designers would load up meta tags and headers in web pages with key words. Ensure your website includes content that relates to search terms You can make these part of your website, or reside separately (for a very, very small cost).Ģ. And blogs achieve great Google search results very easily.
There is no pressure to write anything more than short updates or information that is to the point. These can be produced at little or no cost and still create a great impression (and get their own special place in Google search results).īlogs are effectively an online newsletter, where less is more. You should also create your own ‘channel’ and post videos on YouTube. The sites to consider should at least include Google Plus, Facebook, Twitter and LinkedIn.
We’re not talking about marketing strategy here, we’re talking about some simple, low cost tactics which can make a significant difference. Daily is great, but you’ll probably find that’s not necessary. Good results can come from posting on some sites every few weeks, but weekly updates will reap even greater dividends. It costs nothing and very little effort to improve search results through the use of social media.įirst you’ll need to set up your profile on these sites, for yourself and for your business, and then you need to regularly post content. So you need to make it as easy as possible to be found, and then ensure a simple process for your audience to navigate to the information they seek. Potential or existing clients, referral sources and other key contacts are likely to ‘Google’ you to: find your phone number, check your address, check what you look like, get a better feel for your business and other staff, check your credentials and many other reasons. Don’t assume that search results are simply about finding new clients online.
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